Building an audience before launching/manufacturing products or services is one of the greatest strategies to market your products or services gracefully. I named this technique "AUDIENCE FIRST MODEL". The biggest question in your mind is why you should build an audience before making your product? Let's start with an example.
Sanjeev and Sangeeta want to start a business of making trendy iPhone back covers. but both of them are not sure if there's a market for their products. So let's help them...
Q. Who would be the target audience for Sanjeev and Sangeeta's trendy phone back covers?
(i) iPhone Users
(ii) Android Phone Users
(iii) Everyone who has a phone?
The right answer is (i) iPhone Users
Q. How can Sanjeev and Sangeeta find out what kind of styles and products people would be willing to purchase?
(i) Manufacture the product first and then see what sells
(ii) Share your idea with target audience via blog, social media or survey and see how people respond
(iii) Impossible to know
The right answer is (iii) Share your idea with target audience via blog, social media or survey and see how people respond
Sanjeev and Sangeeta's target audience is iPhone users, but they don't know what products those people would purchase. Manufacturing phone back covers first and seeing what sells could be a bust, but if they start a trendy phone back cover blog or social media page, they can attract potential customers to see their interests.